A Week of Revelations

I was really influenced this week by the story of Tom Monaghan. His willingness to give up everything that he had built with Domino's pizza (which was an enormous fortune) so that he could overcome what he perceived as his biggest sin, pride. As I reflected on his story and some of the others like the Boston Duck Tours, I pondered on what my motivations would be going into business, whether as an entrepreneur or in the corporate arena. I haven't entirely determined what my biggest motivator is, because honestly, it's hard for me to say that money isn't a significant motivator since I currently don't have much. But I feel that deep down, I want to be able to help people. I want to be able to support causes that I feel are important and back politicians that support those same causes. This has definitely been the most influential week for me thus far.

Also, just a quick update on my $100 challenge business: I have decided to start an email optimization consulting business. I currently work for Melaleuca in Marketing Operations with the primary role of managing Marketing Communication. With the implementation of several specific strategies, I have seen the click-through rate of the emails I manage increase more than 40% and open rates increase 50%. I have received certifications from Marketing Sherpa and MECLabs for email optimization and feel as though I can take the principles I have learned and help other businesses get better performance out of their emails and thus, more conversions. I have been in contact with several relatives and friends who own or work for companies that could possibly benefit from better email performance and am excited at the response I have received. I feel as though this will be a good venture because there is no start-up cost and I can charge reasonable fee for my knowledge. Hopefully it will convert into impressive revenues and thus the opportunity to give to a person in need.